A little prep before we build
Answer a few quick things, then pick a time on the calendar.
How should we reference you in your ads?
What would you like to accomplish?
Pick at least 2.
Share your photography
Upload your spreadsheet
From your Compass CRM, Mailchimp, wherever your contacts live. Any format works, we just need the emails. 400 contacts or more.
Pick a time
This is the call where we build it all together.
If the calendar does not appear here, Open the calendar above takes you to the same times in a new tab.
Marketing made to keep you in front
Every agent we work with has three groups of people worth staying in front of, and this is the shape of almost every plan we build.
- CRM ads The people who already know you Your past clients and your whole database, the people who would recognize your name anywhere.
- Display ads The people who do not know you yet Everyone else across the area you work, quietly starting to think about a move.
- Geofencing The people at one specific place The club, the school, the building, wherever the people you want are already standing.
Three audiences, one ad each at $300 a month, comes out to $900 a month.
Over a year that is a little over $10,000 to tell your story to all three.
Every agent sees this same example, so read it as the shape of a plan rather than as your plan.
Start with you
We already know this much about you, and we are excited to learn the rest.
These are the few things prep never asked you about.
Give us a sentence on each one, because this is what we build the audiences from.
Four audiences, built from what we've seen work
Drafted from your last five. Edit it or clear it, it is yours.
Uses your last five and your market
Nothing built yet
Reading your last five
Usually under a minute
That did not come back
Give it another go when you are ready.
One tactic per audience
Same tactic twice is fine. Budgets are never shared.
Keep some audiences in step two first, then match them here.
Four ways this could sound
Uses the three audiences you kept
Nothing written yet
Hit write and four concepts land right here, then you keep whichever ones sound like you.
Writing to your three audiences
Usually under a minute
That did not come back
Give it another go when you are ready.
Every tactic is $300
You confirm each one. Drop a tactic later and the bill drops $300.
Two tactic minimum, so the floor is $600 a month
Most people start at $600 and add later. Month to month, no contract.
Pick the day this goes live
The payment link is sent against your date. Paying it starts your first month.
Everything green means your launch is waiting on nothing, and anything amber is the one thing standing between you and live ads.
Everything you decided
This is the record of the call. The audiences you kept, the tactic each one gets, the creative you approved, and the date it goes live. It doubles as the refresher for anyone who could not make it.
Sending it on
Email it to yourself, your partner, or whoever runs point on your marketing. Download gives you a file to keep, and Print makes a PDF.